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Monday, October 12, 2026
Modern Spin Group

TikTok Grants Viewers Control to Decrease Artificial Intelligence-Made Content in Timelines

Users will soon have a new feature that permits them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the platform announced that it presently contains over 1 thousand million content made with AI.

Trial and Implementation

This change is undergoing trials over the coming weeks before a global launch. This development aligns with a increase in AI content, spurred by new content generation software.

AI Proliferation Online

It has been noted that nearly a tenth of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.

Our research shows that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we want to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.

Scale of AI Content

The platform announced that there are presently over a billion videos on its app identified as artificially created. Collectively, in excess of 100 mn media items are added to the service each day, making AI-generated material a minor part of its total content library.

User Control Features

Users will be able to limit or boost the level of AI content they see by accessing the “manage topic” option in the application and picking AI-made media. Further subjects that currently be controlled under the filter include news, fashion, beauty, and choreography.

AI Disclosure Rules

The platform’s rules oblige users to tag “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.

Furthermore, the service will from now on add an artificially created label to content made using its own AI tools, or detected by an cross-platform project for recognizing artificial media. This action is intended to deter users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The company is additionally establishing a $2 million awareness program for professionals and institutions to develop learning resources about ethical AI use. This project will benefit educational bodies focused on teaching coding and technology.

Content Safety Approach

The platform has defended its moderation strategy, following debate over proposals to make redundant hundreds of review team members in the United Kingdom. It is planning to cut a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.

A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it has to be seen by people. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
Written by

Eric Casey

A digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses grow online.

Modern Spin Group

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